BJP, Bharatiya Janata Party whoch rose to epitome of success in the last election by marginally defeating the existing ruling party , the Congress. BJP was able to out shine in states which were stereotyped as predominantly a Congress area. Bharatiya Janata Party was not even able yo bag a single seat in the last elections even though it has a fairly strong base of RSS organisation in place. As we know that in Kerala Lefts main support comes from Hindus and a majority of BJP supporters are also Hindus so this could be a very apt platform from where BJP should start its endeavors.
Taking about BJPs plan it is to emphasize its attention on Schedule Cast, OBCs and Dalits. Factually speaking BJP attempt is to win over the big OBC group of Ezhava which constitutes about 22% of the state's voters and Scheduled Castes which account for 10% of the population. Personally speaking according to me theses groups of people in Kerala are most vulnerable in terms of decision making so one can easily manipulate their thoughts. The decisions that the party has taken to focus more on Schedule Cast leaders and visiting Kerala atleast once 8n a month can deeply turn voters to their side.
BJP visualizes the poll condition in Kerala similar to that of West Bengal, a state where left has a significant amount of support and if this support is exploited actively then BJP could outshine in Kerala In the last parliamentary elections, BJP's vote share in Kerala increased from 6% to 10.8%, this shows the amount of efforts that the leaders are putting in to device its hold in Kerala.
According to me the strategy the BJP is implementing in Kerala could take the party to a greater heights till the next elections in terms of votes in their bank BJP has mauled its hull and now its efforts are at the pinnacle so we can see a difference in next elections.