Aishwarya Rai to define Kalyan Jewellers as brand ambassadress

The think tanks of various branded groups in Kerala are on the move heating up their head budding creative ideas and thoughts which can give their brands an international face. After introducing south Indian movie stars, now most of the brand groups are making a leap forward casting internationally accepted personalities to endorse their branded products. Already Sharukh Khan and Vidya Balan had bejeweled Emmanuel Silks and Jolly Silks respectively. Now it is confirmed that Kalyan Jewellers, one of the leading jewellery retail brand in Kerala has robbed Aishwarya Rai Bachchan to give an international outlook for their brand. It is for the first time Aishwarya had signed for a jewellary retail brand as she had been giving her time for international brands only. It is known that Aishwarya will be featured in the Kalyan Jewellers advertisement wearing the most modern designs which is supposed to cost more than 1 crore.



Kalyan Jewellers is spread in all 4 south Indian states with around 34 stores. Other than making their feet strong in Kerala, Tamil Nadu, Karnataka and Andhra Pradesh, the group plans to enter into Maharashtra, Punjab, Delhi, Gujarat and West Bengal. In 2012, the group aims to reach 15000 crores. Kalayan Jewellers expects to touch the magic number – 1000 stores by 2014. The presence of Aishwarya Rai in the ad campaign might take the group to an extra height and successfully achieve national attention. There are also unconfirmed news that Kalayan Jewellers had signed a deal with Aishwarya of 20 crores(10 crores annually) for being the brand ambassadress.

Kalyan Jewellers do have a team of designers who have reached their names at the international level. Kalyan is currently manufacturing 15 innovative brands consisting of gold and diamond which will add more colours to the popularity of the group. With an extra level up, Kalayan plans to top the market with an array of jewellery designs.

Kalayan Jewellers which have a history of over 100 years has expanded their business did have made creative advertisement campaigns which have gone viral over social media sites and other visual medias. The unique style of narration by popular south Indian actors like Nagarjuna, Prabhu, Sivrajkumar, Mammootty and Dileep had become an eye candy for viewers. With the presence of Aishwarya Rai, the ad campaigns will be lifted to national level. Kalyan had focused on ad campaigns which focused on educating people about the purity of gold. They have made people aware about the malpractices and cheating which are done through various offers and schemes.

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