Da Thadiya song 'Enthanu Bhai', add lessons to create viral videos

Hit maker Ashiq Abu known for his unique style of telling a tale has landed among the mass with 'Enthanu Bhai', a song from his upcoming movie Da Thadiya. From the beginning of his film career as director, Ashiq had made his signature getting in touch with the youth who are ready to welcome changes with true spirit. The song 'Enthanu Bhai' which was released a couple of days ago in You Tube has stricken the chords hitting more than 2 lakh views. Known for his capability of using the social media sites effectively right from Salt N Pepper, Ashiq had applied the same technique with 22 Female Kottayam and now Da Thadiya too.

The making of the video too substantiate his hard work long with a team of youngsters featuring in the song and movie. What makes Ashiq different from other directors is the knowledge of using the social media sites like Facebook and You Tube effectively. While holllywood, bollywood and Kollywood film makers are too take much care about the pre publicity of movies, it is less working with malayalam movies.

Ashiq Abu who heads a team is keen in getting in touch with the public months before the shooting begins. Salt N Pepper and 22 Female Kottayam did work well in theatres while the marketing strategy of pre publicity had eventually pulled viewers to the theatres.

The video album 'Enthanu Bhai' is trending in social media sites like fire while the film makers need around of a huge applause for his majestic style of creating it. If the cartoon style posters had brought the candy taste, now it is the video song which is the talk of the town. Da Thadiya features about the people life of people who live in Obesity.

The song set at the waterfront of a bungalow at Edakochi features DJ Shekar Menon, Nivin Pauly, Srenath Bhasi and long lineup of youth representing different ages. Shekhar plays the role of an obese guy named Luke John Prakash who hails from wealthy family with political background. Keeping a passion towards music, Shekhar who gets in love with Ann Mary Thadikkaran (Ann Augustine) gets evolved to various incidents in his life journey. Sreenath Bhasi is also playing a prominent character as Sunny, the cousin of Luke.

'Enthanu Bhai' which runs on the music set by Bijipal for the lyrics of R Venugopal rides through a diverse path which has all the flavours embedded to make the youth keep the song close to their hearts. The voice modulation and rendering it in a unique style keeps the song alive. Rex Vijayn, Bijipal and Jayaram Renjith has lend their voice making it a typical 'mallu style' rock song. The song which is set in the backdrops of Mattancheri and Fort Kochi will climb heights and will do well from the pre publicity of the movie.

Running on the shoulders of Shyju Khalid, the camera unit consists of Alby, Ajay Menon, Saiju Sreedhar, Jayesh Mohan and Soubin Thahir who had done a marvelous work behind the camera. Saiju Sreedhar. Sitting on the editors table had made the real cuts which make the video more worth to watch. Produced by Anto Joseph and OPM Cinemas, the story is being created by Shyam Pushkaran, Dileesh Nair and Abhilash S Kumar. The poster designs are created by Papaya media who had been a part with Ashiq Abu for his couple of movies. After the grand success of 22 Female Kottayam, Ashiq Abu is back with a comedy entertainer which is slated for a December release.